Client · The Influencer Marketing Factory
TikTok Brand Score Calculator
Alessandro Bogliari developed the TikTok Brand Score Calculator for The Influencer Marketing Factory. The Chrome extension scores a TikTok profile on engagement, follower growth, and how its top videos compare with similar content. On the store it is also the tool people call the TikTok Score Calculator.
Developed by Alessandro Bogliari · Published by The Influencer Marketing Factory · Chrome Web Store · 5.0 from 5 ratings
Engagement
Reads likes, comments, shares, and the rest of the interaction on a profile, then turns that into an engagement rate.
Growth
Tracks follower growth over time, so a campaign or a collaboration can be judged by who actually arrived.
Viral
Looks at the account’s top videos and sets them next to similar content from other brands. Comparison, not a prediction.